Pepsi has a distinctive style of portraying times in their ad campaigns. This is because Pepsi Company has different products in the form of carbonated drinks. For understanding who are the people that Pepsi targets, we should look at their commercials at first. It also targets people that are athletes and overweight (PepsiCo 2010). Miranda is a drink that is recommended for children. The Main Products and Target Audience of Pepsi. There are four strategies of market targeting. Products such as Pepsi and Pepsi Max are available for the mass market. We shall discuss interesting target market examples in the blog post now. Pepsi was trying to use emotional marketing to reach their target demographic. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of … Influencer marketing is here to stay, and your company should think about identifying the influencers your target audience is most likely to follow or respect. Sweet, refreshing, and full of unnecessary calories, Pepsi and its variety of products continues to be the drink of choice for many individuals in the coveted target market of 18-35 year olds. Pepsi’s marketing strategy has provided us with a number of hits and misses over the years. Iconic Youthful Brand: Pepsi’s target audience has always been a younger generation. Plus purchase behaviors such as basket size, shopping trip time, and brand affinity 8. The high price target for PEP is $169.00 and the low price target for PEP is $130.00. 7. Companies can target very broadly through “Undifferentiated Marketing”, very narrowly through “Micromarketing” or somewhere between “Differentiated Marketing” and “Concentrated or Niche Marketing”. She is just a part of protesting people, who want to “Live Louder”. Red Bull segmentation, targeting and positioning explains which specific group of the population the company targets in order to sell their energy drinks to, by dividing the population into various segments. Different products have different markets according to Pepsi beverages, e.g. Their average twelve-month price target is $144.94, predicting that the stock has a possible upside of 2.82%. Here is a commercial starring with Kendal Jenner. Target Markets: The primary target group of PepsiCo for its Pepsi line of products are people in the age group of 13-34. See Pepsi consumer demographics such as age, income, education and ethnicity. Pepsi follows the strategy of “Concentrated or Niche Marketing”. 16 Wall Street analysts have issued ratings and price targets for PepsiCo in the last 12 months. https://www.target.com/c/beverages-grocery/pepsi/-/N-5xt0rZ56di8 Target Market of Pepsi Beverages Each product of Pepsi beverages targets different markets. They had all the right elements, but connected them in all the wrong ways. Promotion can make a business stand out from others even if the business doesn’t offer anything new. This is pretty normal and is often effective. But such is marketing! Effective marketing and targeted advertisements has led to Pepsi’s success as a company and a brand, with products that reach out to … Promotional activity completes the marketing mix plan. Now let’s begin with Pepsi. 7UP and Pepsi targets families. PepsiCo always wanted to have a place in people’s hearts in a different way than Coca-Cola. Pepsi passed Diet Coke in 2014 to return to its spot as the second most popular soda for Americans. It all depends on how much attention a company can gather among the target market. Here is where Pepsi went wrong in their Kendall Jenner protest ad, … Here’s to the next 55 years of Pepsi marketing strategy. Effective Marketing Strategy: Pepsi understands the importance of marketing evidenced by the fact that it has been sponsoring the Super Bowl halftime show for seven years, reaching an audience of 100 million people in 2019. Pepsi-Cola was created in 1898 in New Bern, N.C. by pharmacist Caleb Bradham.